When should you create an opportunity?

Someone asked me this question a week ago.  I may have answered it several times over the years.  The answer is a bit more complicated, and it starts with understanding how your customer buys.

 

In most cases, you would create an opportunity when you speak to your customer and establish that he has a need that you may possibly be able to fulfill at a specific time.  Speaking to your customer allows you to ask probing or qualifying questions, like the classic BANT: Budget, Authority, Need, and Time.  

 

In last week’s scenario, a customer does have a specific need: to renew his maintenance contract; and it is at a specific time, which is before the end of his current contract.   However, the customer can do this completely online without even interacting with someone representing the company.  So, does that mean there is no need for an opportunity?

 

From a transactional standpoint, the answer is you do not need an opportunity.  The purpose of recording an opportunity is to manage it through a sales cycle, whether it is a long cycle with seven stages or a short cycle with three, someone is managing it and taking action on the opportunity.  The human interaction is recorded on an opportunity.

 

Now, most companies that use Salesforce Automation use opportunities to drive pipeline management and forecasting.  The next question is, without an opportunity, how does a company forecast this type of business?  This becomes a problem when these transactions drive a significant part of your business.  The standard Salesforce.com Collaborative Forecasts requires opportunities to feed the forecast.  So what should you do?  This is one topic to explore further, maybe in the next blog post.

NextSpace Santa Cruz by Pacific Workspaces

I usually work from an office, and occasionally at home.  I needed to work in Santa Cruz, California, today, which is not my usual remote location.  A quick Google search revealed a co-working space I could rent for $25 for the day (9AM to 5PM at least).  The facility is in downtown Santa Cruz and called NextSpace.  I dropped in, settled into a desk and paid the fee.

It was a less-than-busy day according to the community manager.  There were two other people in the open area that morning.  More people came in during the day, but it didn’t really get crowded.

The office space has a little bit of Silicon Valley startup vibe.  People are generally quietly working.  I can get on the internet, go on VPN, receive email and generally be online to work.  However, a quick speed test, while disconnected from VPN of course, revealed a relatively slow connection.  My home connection is at least 10x faster than this.  Wired connection is a bit better.

Still, for $25, you get free coffee, desks, power, toilets, a first-come-first-serve phone room, and the aforementioned internet connection.

I did not try the coffee as I had coffee before coming in.  The men’s room did not have paper towels nor automatic hand dryers, which is a letdown.  They did fill the dispensers up in the afternoon.

The phone room (or booth to describe it more accurately), is very warm.  It appears there are no A/C vents, as it really does look like a phone booth with no pay phone and is 50% wider.  You can prop open the door slightly, but then if you are talking about confidential matters, that doesn’t really help.

I suppose I could have hung out at Starbucks for a while, bounced over to Peet’s, have lunch, and do the same thing in the afternoon.  But Starbucks and Peet’s, I would guess, is a bit noisier especially during peak hours.  You can’t really get on calls and talk without a lot of background noise.

If you do need to be on phone calls most of the day, this might not be a good place.  There are only two phone rooms and hogging one all day is bad form.  This would be good for working on your computer most of the time and getting work done.

Headphones would be good if you don’t like the noise level.  A few folks were wearing them, and I did too later in the day to stream some music.

Is it a good deal?  I think for $25, it is.

IoT: Security Cameras

Just a few years ago, if you wanted security cameras for your home, you had to buy a separate surveillance system, with its own recording device, similar to a DVR, wire your house for the cameras, and then set it to record.  These days, you can buy a single camera, or multiple cameras, possibly a base station, and use your existing internet connection for 24x7 surveillance, near real-time alerts, and cloud-based storage.

I already subscribe to a third party security company with their own alarm and door sensors.  So to complement that, I purchased a Foscam FI9821W from Groupon a few years ago.  Admittedly, the setup wasn't very intuitive.  However, for $70 dollars, it allowed me to see inside my house while I am away.  It had night vision, and with an SD card, can record the video.  For a monthly fee, it can also store video on the cloud.

Netgear's Arlo camera series have been getting a lot of good reviews lately, so I decided to try an Arlo Q to add to network, and maybe monitor my garage.  The Arlo Q is a single camera that you connect directly via Wi-Fi to your router.  At $150, it is more than twice the price of the Foscam.  So what do you get for $150?

• It comes in a really nice package.
• Setup is a breeze.  It took me all of 5 minutes to get it up and running.  With the Foscam, you had to fiddle with your router to put a static IP address on your camera, and then open up a port to allow access from the internet.
• Basic cloud storage is free.  You just need to give your credit card.  (This part, I don't like as much.  If it's free, why do you need my credit card?)

I did have some issues initially, which I now discover is its limitation.  Because the garage is the farthest point from my Wi-Fi router, the Arlo can't broadcast live to the app.  It works for a while, but overnight, I am no longer able to see a live feed.  It can still alert you that there is motion or audio detected, but you won't be able to see it.  This issue has been discussed in the Arlo section of the Netgear Community.

This was a big issue for me, as the whole point was to get the motion and audio detection notification from the garage.  I suppose I could buy a range extender, but my computers and tablets work fine in the same location.  I switched the Foscam to the garage, and so far have found no issues.  The Foscam does have an external antenna which I suppose helps.  The problem is that it doesn't have motion detection alerts.

The other solution I found in the community was to buy the whole kit which had a base station.  They said the base station broadcasts the signal 10% stronger than the router.  I'm not sure I will spend much more for such a system, since I only need one camera, and the base kit comes with 4 cameras.

In the end, I did find that my device had a factory defect.  Amazon replaced it free of charge, and now the new device connects correctly and consistently to my router even if it is in the garage.

We are in the early innings of the truly smart and connected home.  A camera is just one piece of a complete smart security solution.  I recommend buying one to complement your existing security system, but I would wait until the technology and integration matures so that you have one system that connects your door locks, window sensors, garage door openers, and cameras together into one single security system, that then integrates into your smart home controller, which could be Alexa or Google.

Scoop: Great Idea...But Not for Me

Numerous articles have been written about traffic in the San Francisco Bay Area.  It is a complex problem with no single solution. Several companies are trying to solve that problem.  Uber is probably the most famous of them all.  Another company called Scoop is trying a different tactic.  You request a carpool either the night before or days in advance, Scoop matches you with other people in your area, and then you take a ride, or drive, to work with these other people.

Here are some great things about Scoop:

1. As a rider, you don't have to drive your car alone.  Save on gas, wear and tear, and a little bit of the environment.
2. As a rider, it may be cheaper than a car payment if commuting to work is all you are using your car for.   At 10 dollars a day, at 22 days a month, that's just 220!  Your company may also be subsidizing part of it, which makes it even cheaper.
3. As a driver, you can use the carpool lane, which, in theory, will get you there faster. 

 Now, for the bad part:

1. While the concept of saving a little bit makes sense, you are at the mercy of travel times of other commuters. 
2.  In theory, it is cheaper than leasing a car.  However, there are still times when you need to drive yourself to work.  Also, because Scoop is just starting out, there may not be enough drivers in my area.  There may be some days that Scoop can't find a ride for you.  So if you didn't have a car, you will be stuck paying for Uber, which is more expensive.
3. Using the carpool lane is great on 101 in the morning.  It does save you quite a bit of time.  But in the afternoon, you save at most 10 minutes on a 1 hour commute.  That's not a lot in the grand scheme of things.  Also, not all of the Bay Area's freeways have carpool lanes, so the advantage disappears on those roads.

I tried Scoop with the intent to get rid of my car and end my car lease payments.  Because I can't leave for work at the same time every day, relying on other commuters does not work for me.  I have a very flexible schedule.  Sometimes, I have calls at 6 in the morning, so being ready for a 6:30 to 7:30AM ride is not always feasible.  Luckily, I can take those calls from home and drive in later.  Conversely, you may not be able to leave early as Scoop may find a later commute time for you.

Because of reason #2, I cannot fully rely on Scoop to take me to work every day.   I looked at their map of Scoop participants, and in my neighborhood, there were only a handful.  I'm sure this is not an insurmountable challenge as they try to get more people to sign up.  (You can actually get a $20 credit if you sign up and use my code: CLIFF8Y4.)

But the deal breaker for me is that I actually enjoy my drive to and from work, even if there was traffic.  Sure I don't like sitting for too long, but I can always adjust my time so that it doesn't take too long.  I listen to podcasts on my commute, and that serves two purposes: I learn a bit more and it makes the commute more bearable.

For those who don't care for driving and only see it as a means to get from point A to point B, and always leave at roughly the same time every day, Scoop may work.  I may use Scoop from time to time, I may even sign up to be a driver, but I won't be a regular user.

What's in a Successful CRM Team?

A CRM Team is a cross-functional team that manages a CRM strategy and implementation.  A successful one is able to effectively develop and maintain a strategy that provides direction for long-term CRM goals, and implement, operate, and improve a CRM application.

Successful CRM Teams have a strong executive sponsor who believes in the power of CRM, relies on CRM, and touts its benefits.

The team also includes representatives from the user base, a core of user advocates that provide feedback, and use the tool to its fullest.  They can be used as references and models for best CRM practices by the rest of the user base.  These could be senior sales reps and managers, or senior customer care agents and their managers.

Part of the CRM Team would be the day-to-day operational support team that helps answer questions, troubleshoot problems, and also provide feedback.  This team can also manage reports & dashboards, administer users, views, lead assignment rules, territories, account teams, and other light administration tasks.

A Master Data Management Team has representation in the CRM Team, as a successful CRM implementation relies on good Master Data Management.  They provide guidance, best practices, as well as the administrative function of account cleansing.  They may employ tools that assist in  cleansing, standardizing and duplicate removal.  They also establish relationships between accounts.

Also represented in a successful CRM Team is Corporate Communications and Learning, or some flavor of such.  They keep up with changes so that the training material is always up-to-date.  They also can be a conduit for feedback, both for the training material and the CRM application itself.  Communication is key when making wholesale changes to CRM.  The team members know who to communicate to, when the appropriate times are, and tailors the message according to the audience.

At the core of the CRM Team is a group of Salesforce-certified personnel, a mix of business analysts and administrators, to technical roles like developers and architects.  They act as the second level of support after the operational support team.  They also build and maintain the application, provide new capabilities, technical solutions, and integration.  They take feedback from the user base, review processes and improve upon them through process changes and automation.  They help other teams who rely on CRM data, for example, the business intelligence and analytics team, or the processes downstream that rely on CRM, like order management and billing.

Successful CRM teams are by nature, cross-functional, from users in Marketing to Sales and Customer Care, to Operations, IT, maybe even HR.  A cross-functional CRM Team is one of the key ingredients of a successful CRM implementation.